Berghaus head of marketing Caroline Smith announces the brand change for brasher boots

Berghaus head of marketing Caroline Smith announces the brand change for brasher boots

One of the best known boot brands in the UK will disappear next year.

brasher, renowned for its archetypal brown walking boot, will be subsumed into the Berghaus brand from next year.

Both are owned by Pentland, and the brasher brand has struggled as a business in recent years, despite a loyal following for its boots.

Berghaus said the aim is to increase its combined market share in the fabric boot, leather boot and multi-activity shoe market from its current 32 per cent in the UK to 40 per cent.

It also has plans to expand the brand as footwear internationally.

All the two company’s boots will, from spring next year, bear the Berghaus name, though the tags will continue to bear a smaller brasher marker for a few years.

The plans were unveiled at a gathering on the edge of the Lake District today. The company said it will continue its range as it is for the time being, with its top-of-the-range boot becoming the Berghaus Hillmaster II GTX.

It will improve the Hillmaster by using top quality Pittards leather and switching to a Vibram sole, though with the same wide-spaced lugs to help clear mud. The boot will be produced in the same Chinese factory as before, on the same last, with Pentland employees in the country in charge of quality control.

The new-look Berghaus Hillmaster II GTX

The new-look Berghaus Hillmaster II GTX

The company said, although the improvements had increased its costs, it was maintaining present prices for its boot range.

Berghaus said it had conducted extensive research over the past 18 months, with 55,000 questionnaires and 500 hours’ of focus group work. It also walked more than 250 miles with enthusiasts as part of the process.

The brasher brand was born after Chris Brasher suffered blisters on a walking trip in Wales and began designing a comfortable boot.

The Hillmaster GTX, with a Gore-text waterproof lining, was launched in 1994, with an update 19 years later.

The Berghaus branded boots will appear in the shops in February 2015.

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