DISNEY.

Epic monstrosity. Have crossed Wales four times on foot and have always felt that the landscape speaks for itself. But of course you can never be loud enough nowadays.

If I want to put up a modest conservatory in a National Park I have to get planning permission,building regs and adhere to National Park guidelines.

If, however I want to install a pointless piece of non-vernacular construction with pretentious ideas of being "art" then open season, crack on fill year boots.

Great Britain will struggle ever to be great again if that's how the people we look to for leadership are thinking.

This is the kind of thing our landscape has lacked for centuries. Descriptive labelling is important if people are to be encouraged to realise how fabulous and terrific the countryside is. How else can they be expected to appreciate that Snowdon is indeed "EPIC"?

Levels of such appreciation among infants should be determined in SATs tests henceforth.

Can I suggest that the word "POINTY" be erected on Liathach? Perhaps "SWEET" on several Cotswolds summits? "SICK" (as in the modern parlance for "gosh that's so cool, dude") on The Saddle on the Forcan Ridge? "GOSH LOOK AT THAT" on the rim of High Cup? "HIGH" on Scafell Pike and "NEARLY AS HIGH" for Scafell? What about "MUNDANE" on Ben Chonzi?

This fab idea can be rolled out to all sorts of other environments, urban as well as rural – I can visualise several opportunities for a "MIND THE GAP" installation…

I hope Steve Gough hangs around long enough for the video clip's epilogue btw – Visit Wales' endorsement of the freedom to express oneself through means such as either art or nudity in the countryside will be seen as an important evolution in institutionalised thinking and will hopefully help bring about an end to the persecution of such minded folk.

An eyesore, more suited to a Californian hillside!

How about us hillwalking types get up Y Garn on the Northern end of the Nantlle ridge and construct a "more epic" at the summit..
I wonder how long it would be before the North face clad officials declared it an eyesore and pulled it down?

All that money wasted, Still at least we know what the PYG parking fees have gone towards now.

This is just WRONG in so many ways, but the marketing-eejits who do this sort of thing would not begin to understand any of that.

They get paid for doing it, too!

Just how much did it cost?
Or is that commercially sensitive?

I feel compelled to comment, but only to say that the idea of a massive sign on Liathach saying 'POINTY' was enormously cracked me up.

We once had huge a "1612" painted onto the side of Pendle Hill. I believe the local Council jad given a local artist £500 for that creative piece of art. Luckily £500 would only stretch to a few tins of white paint.

@John Manning I would also like to propose SOGGY, DAMP and MOIST in thousands of locations across the Pennines.

The Epic sign is totally inapproriate in the setting of a National Park. Although i have no objections to theme parks, the Snowdonial National Park, should not be turned into one. Zip wires, underground trampolines artifical surf lagoons and other thrills, are no doubt geat fun, but don't let anybody suggest they represent adventure, they are just theme park rides. ! Philip Roberts.

I think this is great - I went up to see it and really enjoyed it, especially carefully considering the environment it was set in - temporarily!! This has nothing to do with planning permission, although permission was granted, it's not appropriate to link bitter and twisted personal experiences to something as positive as this. Something 'arty' will always divide opinion, that's a foregone conclusion, but negative comments should be carefully considered, especially if thy are intended or likely to damage the positive message that is being attempted. The people I met there were also really enjoying the installation, not one negative comment. I could make a wild assumption and suggest that the negative views are coming from those that have not taken the time and effort to go and visit it, and be enthused by the positivity that exists there - but instead, remaining at home, being cynical and offloading unwanted, badly researched, negativity.

There are many, many ways that Wales can be promoted, some haven't been thought of yet, and this is just another idea that should be given time to gather momentum, rather than slamming it down before it's had a chance. As an example - not many people liked the 2012 olympics logo when it was unveiled, but my god it worked!! Lets pass judgement after the event, enjoy all the locations that EPIC will appear and see how many people will be intrigued and decide to get out and visit these EPIC locations.

The marketing for Wales has to go far and wide, we are now world renowned, but we have to keep the ball rolling, for ever, and that will require new, quirky, controversial ideas, that will cost money. You generally have to spend money, to make money!! The marketing so far is working, and it hasn't happened overnight! Wales is amazing, I'm so proud to be Welsh and to live and work here. EPIC idea, well done, can't wait to find out where it goes next... my guess - Eisteddfod, Abergavenny?!!

John Manning - thanks, great comments, made me laugh!

Northern Bloke - agreed, spot on.

I am heartily sick of poor art and artists getting public funding and putting up poorly thought out "installations" that only the critics and the rest of the followers of the emperors cloths love.

What ever happened to our art? Not that long ago, visual art still inspired and was valued. Since the modern art movement we are stuck in this kind of over obvious simplistic trash! Please bring back the promotion of great art and consign this stuff to the rubbish heap and allow us to look back in laughter at the dark age of art in the UK.

Sorry, rant over... :P

Martin E!
Have you ever been to Snowdonia at a weekend? The parking areas are always full, even last Thursday when I saw this monstrosity, yes I was there, the summit of Snowdon was very busy, despite the weather. Snowdonia sells itself and does not need this sort of eyesore.

Went to see it and thought it looked great....bit of a marmite thing I suppose....you either love it or hate it...I loved it. Perhaps the people who are OTT with their negative criticism should chill out a bit, it's only there for a week....

Blodwyn, of course I have, I live in Snowdonia National Park!! I have also lived outside of Wales and you're a bit iff the mark suggesting it sells itself - that's why things are promoted. This is just an attempt to positively promote Wales...