Daniel Cronquist and Adam Neal heading up Lingmell Beck into Wasdale and beyond in last year's event. Photo Stuart Bellamy

A Lakeland-based outdoors brand is backing a three-day mountain marathon in its own backyard.

Kendal-based Lowe Alpine has signed up to support the Great Lakeland 3Day event, described as having a relaxed and friendly atmosphere.

The event will be centred on remote Dowthwaitehead near Dockray, at the northern end of the Helvellyn range.

Race director, Shane Ohly, who also revived the Dragon’s Back Race last year, said: “Our event centre is at Dowthwaitehead Farm, which is at the end of beautiful and remote Lake District valley that has no through access and limited parking, and so it remains rarely visited and off the radar of most visitors.

“It all promises to be another quintessential Cumbrian experience for all involved.

“This year’s courses cover a wide-ranging area within the central and northern Lakeland fells. Each of our three courses mixes classic summits, valleys and ridges with hidden gems and rarely visited tops in stunning combinations that will provide a compelling weekend of mountain adventure.”

The GL3D, as the event is known, has built a reputation as a relaxed and friendly event with an emphasis on long mountain journeys, spectacular scenery and enjoying an amazing mountain experience rather than complex navigation.

Organisers said competitors should expect mountain trails and footpaths, along ridges and through valleys, rather than contouring and bogs.

Each morning participants simply pack up their kit, which is then transported for them to the next overnight camp, and set off when they like.

The faster competitors usually start last, whilst the slower competitors start earlier. Tea, cakes and beer are provided for free at the end of each day and hot water is available both mornings and evenings.

Rin Colombi, Lowe Alpine, marketing manager, said: “We are delighted to lend our support to the GL3D.

“It’s an event which embodies endurance and great camaraderie, in the spectacular setting of our own backyard: the Lake District.

“I think the event is going to grow into something a bit special and we want to get right behind it.”

Shane Ohly said, “The support from Lowe Alpine is fantastic news for the GL3D and the timing couldn’t be better as we launch the film about the 2012 event.

“We are also very excited to reveal details of the 2013 GL3D.”

The event features elite, A and B courses and takes place over 4, 5 and 6 May. Entry fee is £150 per person and can be either as a pair or solo.

Lowe Alpine was started by the Lowe brothers back in 1967 in Colorado.

Since then the brand has moved to the Lake District, where it has been based for many years and continued the tradition of product innovation and excellence.

More details of the event are on the Great Lakeland 3Day website.