The giant EPIC installation at Pen-y-Gwryd

The giant EPIC installation at Pen-y-Gwryd

Visitors to Snowdonia will be able to reflect on an epic new addition to the mountain scenery.

Four giant letters have been erected in the shadow of Wales’s highest mountain in an art installation marking the country’s year of adventure.

The 4m-high reflective letters spell out EPIC and have been commissioned by Visit Wales. The artwork will tour various locations across the country over the summer and early autumn.

The installation is mirrored to reflect the backdrops of some of the locations in Wales that embody the word ‘epic’.

It took four people three weeks to build the display at Pen-y-Gwryd, with each letter weighing 350kg. The 11m-long artwork tips the scales at about two tonnes and will require 10 people to install it at each location.

EPIC was launched by Richard Parks, Visit Wales year of adventure ambassador and world-record-breaking explorer; Ash Dykes, north Wales adventurer and world-record holder; Jo Dennison, four-times Welsh surf champion and head coach at Surf Snowdonia, and Pete Caterall, head mountain-bike coach at Plas y Brenin, the national mountain sports centre.

Adventurers launched the art installation in Snowdonia

Adventurers launched the art installation in Snowdonia

Mr Parks, former Wales international rugby union player turned extreme environment athlete, said: “It’s awesome to see so many people embracing the spirit of adventure and finding their own version of epic here in Wales. This is another great idea to celebrate and promote a ground-breaking year and I’m super proud to be involved.”

Snowdonia was chosen as a fitting first location for the EPIC installation, boasting north Wales’s highest mountain range and numerous walks and climbs, as well as a wealth of adventure attractions, including the world’s longest man-made waves at Surf Snowdonia, the world’s longest zip-wire at Zip World, and the unique Bounce Below, where visitors can jump around on giant cargo nets, slides and tunnels, all underground in a converted slate mine.

Ken Skates, Welsh Government cabinet secretary for economy and infrastructure, said: “This is an incredible time for tourism in Wales. We are seeing record numbers of people coming here and staying here and it’s all because of our increasing profile on a world stage.

“The EPIC letters are huge in scale and will be appearing across Wales, popping up in unknown destinations and encouraging people to find their own epic experiences in the year of adventure.”

Visit Wales released a video of the installation, complete with a cheeky epilogue.