One of the best known outdoor brands is expanding the range of manufacturers using its revolutionary Shakedry technology.
Gore-Tex introduced the material in 2015, with a limited number of brands incorporating the fabric into its clothing, aimed mainly at the running and cycling markets.
Gore-Tex Shakedry eliminates the face fabric normally bonded to the company’s waterproof membrane, and instead uses the membrane itself – backed by a lining fabric, as the jacket’s outer face.
In Europe, new Shakedry partners will include Mammut, Dynafit and Löffler, along with other brands. Original brands that used Shakedry, The North Face, Castelli, Gore Running Wear, Gore Bike Wear and Arc’teryx will continue to use the technology in its products.
The removal of the need for a face fabric makes it the lightest and most breathable Gore-Tex product to date. Clothing can simply be shaken dry and users can easily pack their jacket away in a dry state.
The Shakedry fabric will be showcased by Gore-Tex at the major ISPO trade show in Germany in February, along with other innovations from the US company.
Among these are gloves with new patent-pending Gore Windstopper technology which provide a seamless fit with enhanced tactility and grip and garments and footwear with new stretch Gore-Tex technology, allowing for greater freedom of movement, adaptability and flexibility to fit a broader range of consumer shapes and sizes.
The company, which has a UK base in Livingston, West Lothian, will also have on display its ‘innovation lab’, showing new and upcoming developments in technology, design and products – including a demonstration of the process for bonding the Gore-Tex membrane to a number of athletic uppers.
Johannes Ebert, product specialist at Gore, said: “We have received enormously positive user feedback since we introduced Shakedry product technology. This revolutionary technology marks a big step forward for Gore-Tex brand.
“Because it has such an excellent balance of protection and comfort, it is truly wearable in rain or shine.”