Bobble hats featuring the Ramblers' new logo

Bobble hats featuring the Ramblers' new logo

Campaigning charity the Ramblers has unveiled a new logo and corporate identity.

The organisation said the emblem represents an open path and uses earthy colours to emphasise its values.

Carol Flint, head of brand for the Ramblers said: “Our new identity presents the Ramblers as the inclusive, vibrant community we are, unified by an important cause. We’re delighted to share it with the world – it reflects that we’re so much more than a lifestyle club for walkers.”

A spokesperson for the charity said: “The new identity will play a pivotal role in the Ramblers engaging, inspiring and encouraging everyone, everywhere to enjoy walking.

“It will help us to reach new supporters for our vital campaigning work, and to provide the very best experience for our members. It also gives a single, compelling branding to all aspects of the Ramblers’ work – uniting our national organisations and local groups, and bringing the Ramblers Wellbeing Walks network of shorter ‘health’ walks fully into the Ramblers community.

“As people across Britain increasingly look to walking to get fit and boost their wellbeing, the Ramblers’ new identity includes a new logo as part of a whole new visual identity.

The Ramblers said the new identity reflects its aims

The Ramblers said the new identity reflects its aims

“Rooted in the idea of ‘opening the way’ for everyone to walk however they choose, these will enhance the Ramblers ongoing, 86-year-old aim to do everything we can to improve and protect the pleasures of walking.”

The charity traces its roots to 1931 with the formation of the National Council of Ramblers’ Federations which in 1935 changed its name to the Ramblers’ Association.

In March 2009 the organisation became known by the shortened name the Ramblers.