The Loving Outdoors GUV

An outdoor retail firm headed for pastures new with its novel ‘grassed-up van’, which made its first appearance at the weekend’s Keswick Mountain Festival.

Loving Outdoors’ Astroturf-covered motorhome will take the company’s team to major outdoors events and festivals throughout the year.

The ‘GUV’ will also be on hand to offer drinks, snacks, fun activities and expert outdoor advice.

Company founder Scott Woodhead said: “We’re all about putting a face to what we do and there’s no better way to get to know your customers than sharing an afternoon on the hills with them.

“We also wanted to use The GUV as a way of supporting our charity Loving Earth, so on occasions we’ll be selling hot drinks and snacks with all proceeds going to the charity. When it is not being used for events we might also use it as a mobile office with a view.”

The vehicle made its first appearance at the windswept festival in Keswick and its next stop is scheduled for the Cliffhanger event at Sheffield in July.

Loving Outdoors’ communications manager Tim Horrocks added: “The wind may have been blowing a gale but the GUV certainly raised some smiles amongst the crowd – and eyebrows.”

The vehicle will also visit the V Festival and popular walking routes across the country.

The Manchester-based company, which was named best start-up company at the E-commerce awards, said it was carbon-offsetting the vehicles trips.

More details can be seen on the Loving Outdoors website.