The videos were filmed in Fife. Photo: Ramblers Scotland

The videos were filmed in Fife. Photo: Ramblers Scotland

A series of light-hearted short videos aimed at responsible use of the outdoors has seen more than half a million views in its first month.

The Ramblers Scotland features on social media are designed to get across the message to younger people to observe the Scottish Outdoor Access Code.

The walkers’ charity said it was its biggest ever video campaign and the films have been watched 600,000 times on social media. The videos are on TikTok and can also be seen on Snapchat and Instagram, encouraging responsible behaviour through the warmer months, including using stoves rather than disposable barbecues; leaving no trace; and having a plan B if your location turns out to be busier than expected.

The charity has joined with major partners and a diverse panel of young co-producers to create a series of irreverent videos featuring BBC The Social’s Natalie Erskine and young Edinburgh comedy outfit Fix This Window.

The campaign launched just before the first May bank holiday, and is supported by VisitScotland, NatureScot, John Muir Trust, Forestry and Land Scotland, Cairngorms National Park Authority and Loch Lomond & The Trossachs National Park Authority.

Natalie Erskine features in the videos

Natalie Erskine features in the videos

Ramblers Scotland director Brendan Paddy said: “It’s exciting for our economy, health and happiness that booming numbers of people are visiting Scotland’s outdoors, but at busy times this can create pressures at our popular hotspots.

“That’s why we’re running our most ambitious video campaign ever, to support the next generation to leave no trace and follow the Scottish Outdoor Access Code.

“With so many beginners benefitting from getting outdoors, it’s important that we support people to leave no trace. The excellent early viewing figures suggest that these videos are already playing a part in educating this new, younger audience of outdoor enthusiasts to responsibly access the countryside.”

A diverse panel of young adult co-producers has been involved, from planning the videos and choosing platforms to honing the scripts and even performing as extras.

Natalie Erskine, who currently stars in BBC Scotland’s hit comedy show May Contain Nuts, said: “I had so much fun filming these videos.

“I hope everyone enjoys watching them as much as we enjoyed making them, but I also hope that the serious message we wanted to promote will stick in people’s minds. Scotland’s countryside is truly special and we must respect it.”

Ramblers Scotland hopes to build upon the success of a wild camping film it produced last year with social media influencer Jarad Rowan. It was viewed more than 300,000 times and won a UK award.

This year’s videos were produced by Heehaw film agency and filmed at Craigmead car park, with permission from Fife Coast & Countryside Trust.

The videos can be viewed here, here and here.

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